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Create healthy habits that last
H&B&Me uses behavioural science to help you build lasting habits for a healthier, more balanced you.
COMPARISON
What the Essential plan offers
See why the Essential plan makes H&B&Me the smart choice for improving your health and wellness.
Features
Free()
Essential(0.99/month)
Discover your biological age
Buy health tests
View health test results
Get wellness insights
Join community challenges
Track goals
Learn from your digital Coach
Access expert content
FEATURES
The features that make H&B&Me Essential
Explore how H&B&Me can help you achieve your health and wellness goals every day with all the features you need.
Biological age insights
Discover your inner age and take steps to improve it.
Features
Biological age Insights
Based on 400 million person-years of clinical data, discover your body’s inner age and get insights on how to improve it, one step at a time.
Wellness score tracking
Get scores for your sleep, nutrition, physical activity and emotional wellbeing.
Features
Wellness score tracking
Track your progress with dynamic updates based on data syncing and behavioural change, and see the impact of your efforts in real time.
Expert-led goals
Improve your wellbeing through achievable goals and challenges.
Features
Expert-led goals
Learn how to build consistent habits with our articles, videos and tips from top health experts to expand your knowledge and support your wellness journey.
Coaching tips
Stay informed and motivated throughout your journey.
Features
Coaching tips
Get daily guidance with our digital Coach, complete with scientifically proven, bite-sized suggestions that fit seamlessly into your life.
150 years
of wellness expertise from Holland & Barrett
15+ experts
leading our approach to behaviour change
400 million
person-years of clinical data behind our methodology
Frequently asked questions
H&B&Me Essential is billed at £0.99 per month.
You can subscribe in the H&B&Me app. Simply click ‘Subscribe’ when presented with the paywall and you’ll be led to the checkout process in your preferred app store.
You can cancel your subscription anytime in the ‘Account details’ section, which you’ll find via the Home screen in the app. Access to features will remain until the end of your next billing cycle.
You can sign up for a basic H&B&Me account for free – and use it for as long as you like. Basic features, such as discovering your biological age and viewing health test results, are free to access. All the free features are listed in the table above, and our Help Centre also has more information on what’s included with a free H&B&Me account.