At Holland and Barrett I’m Head of Medical & Science for H&B&Me, providing the clinical leadership and support where needed.

I’m a qualified doctor for the last 14 years, a GP, and trained lifestyle medicine practitioner with a specialist background in Lifestyle Medicine and health prevention, and I’m passionate about empowering people to take control of their own health.

I strongly believe in taking a ‘whole person’ approach to both treating and preventing disease, and optimising wellbeing.

I'm a board certified primary care physician, NHS GP with 14+ years across medicine, surgery & primary care.

As the Group Director of Wellness Innovation at H&B&Me, I serve as a member of the Senior Leadership Team. I have a deep expertise in digital health and wellness, and leads on new ventures across consumer health, commercial partnerships and supporting inorganic growth, through M&A and investment opportunities.

I'm passionate about transforming wellness delivery and improving health outcomes through digital solutions, evidence-based practices and customer-centric approaches.

At H&B&Me I'm responsible for the strategic development and nurturing of the brand and our community.

I've spent my career working in nutrition and health tech. I'm passionate about helping people take the lead in their health and wellbeing journeys. My background in psychology and ongoing registration as a nutritionist means I understand the challenges of maintaining positive health behaviours and the importance of preventative healthcare.

I started my career in a clinical setting, witnessing the power of behaviour change and the need for effective education and support. Eager to make a bigger impact, I transitioned to a brand and content role at a health tech startup focused on tackling type 2 diabetes and obesity through mindset and behaviour change programmes.

My aim is to foster a supportive environment that motivates and sustains healthy lifestyle changes within the H&B&Me app.

At Holland & Barrett I work as the Medical Advisor for H&B&Me to develop and support multiple aspects of our business.

I have qualified both as a physiotherapist and doctor, training as an orthopaedic surgeon and working in the NHS for 10 years.

More recently I have worked in global healthcare education, health technology and wellness innovation with the aim of enhancing healthcare, providing health education and empowerment.

I have a personal interest in using exercise and movement as medicine to prevent disease, supporting people to stay healthy and also to make better lifestyle choices for individual health and wellbeing.